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Market Research Template
1.
On a scale of 0 to 10,
How likely is it that you would recommend this product to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10
2.
In your own words, what are the things that you like most about this new product?
3.
In your own words, what are the things that you would most like to improve in this new product?
4.
What changes would most improve competing products currently available from other companies?
5.
Which of the following are reasons that you might purchase this product? Please select all that apply.
It is better quality than something I already use
It is a better price than something I already use
It would make a good gift
It It serves a need of mine that is not currently being met
I purchased something similar in the past but need to replace it
Other (please specify)
6.
Which of the following are reasons that you might not purchase this product? Please select all that apply.
I don’t know anyone who would want this
I don’t want something like this
It is too expensive
It is low quality
I don’t need something like this
I purchased something similar and I am satisfied
Other (please specify)
7.
If this product were available today, how likely would you be to purchase it instead of competing products currently available from other companies?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
8.
What is your gender identity?
Man
Woman
Non-binary
Prefer to self-describe (please specify)
9.
What is your age?
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or older
10.
How much total combined money did all members of your HOUSEHOLD earn last year?
$0 to $9,999
$10,000 to $24,999
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 and up
Prefer not to answer
Current Progress,
0 of 10 answered