You’ve got ideas.
Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?
We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.
Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.
That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.
In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.
Download our free concept testing eGuide to learn:
Poupe tempo e obtenha ótimas ideias com um de nossos modelos grátis de pesquisa de satisfação do cliente. Receba o feedback de que precisa hoje mesmo.
Aproveite todo o poder de feedbacks com os formulários de avaliação online da SurveyMonkey. Comece a usar nosso criador de formulários hoje mesmo!
Como as diferenças culturais afetam os Net Promoter Score® em cada país e como entender melhor seus dados de NPS dando mais contexto à sua pesquisa
Descubra como a Box usa a SurveyMonkey para ter uma visão completa sobre a trajetória de clientes e colher feedback em um só lugar.