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3 ways CRM surveys make your customer success efforts count

You’ve got ideas.

Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?

We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.

Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.

That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.

In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.

  • What we’ve learned from talking to marketers
  • Insights on research trends
  • What to avoid when it comes to testing
  • Tips for getting your timing right
  • Best practices for writing concept testing surveys
  • Real-world examples of how big brands use surveys to make decisions
Frau mit Brille und Kopfhörern scrollt auf einem Tablet

Com um modelo de pesquisa de satisfação do cliente, você pode coletar dados rapidamente, identificar pontos de queixa e melhorar a experiência.

Ein Mann und eine Frau sehen sich einen Artikel auf ihrem Laptop an und schreiben dabei Informationen auf Notizzettel

Saiba como a Ryanair usa a SurveyMonkey e a integração com o Microsoft Power BI para processar 500 mil respostas às suas pesquisas de CSAT todo mês.

Lachender Mann mit Brille vor einem Laptop

Descubra como a woom usa a SurveyMonkey para criar pesquisas multilíngue em escala, melhorar a experiência e obter insights de clientes.

Frau sieht sich Informationen auf ihrem Laptop an

Novas pesquisas sobre as tendências do ambiente de trabalho e como os colaboradores estão equilibrando o tempo pessoal enquanto trabalham em casa e as diferenças entre trabalho remoto e presencial