The first fundamental key to event success is the event registration experience. Your first contact with prospective attendees is your event registration form. Well-planned and executed registration can help you engage more attendees, increase attendance, and set the stage for a well-executed event.
Let’s take a look at setting up your online event registration and outline how you can start your next event off right with flawless registration execution. SurveyMonkey offers the tools you need to make your registration process smooth and simple.
Event registration prevents you from planning an event for 100 people and having 500 show up. Events open to the public may work for home shows, but most events like conferences and business events require planning for food, swag, and physical space. And to plan effectively, you need to know how many attendees to expect.
Event registration also provides you with an opportunity to gather attendee contact, employer, job title, and other relevant information that will be useful both in planning this event as well as in follow-up activities.
There are countless benefits to using online event registration tools. The first and most important benefit is knowing how many attendees you’ll have. Without that information, you could exceed the maximum occupancy of your space, be unprepared with food or seating, and ultimately end up with dissatisfied attendees.
Using an online event registration tool also allows you to offer a variety of ticketing options for varying perks associated with each level.
Online registration provides security for attendees. If your event is a paid ticket experience, they can make secure online payments, receive tickets via email, and view confirmation that they are registered for your event. With SurveyMonkey, you can accept payments through Stripe integration. The knowledge that their personal contact information will be kept safe is also an important point to users. Create your online registration form today.
We’ve put together the steps you need to ensure that your attendees have a smooth event registration experience.
Your event hub is a microsite created solely to promote your event. This branded website should contain content that speaks to your target audience for the event.
Include your brand story with details that connect you to the event. Use your logo and other branded images that will connect your brand to the event's purpose, topics, and speakers.
Critical components of your event hub
You may think you should place the information about your event on your main website, but the microsite should be created using search engine optimization to reach a larger, more targeted audience. Make sure to link to the microsite’s landing page from your main website
Your online registration form will gather the necessary information and payment information (if this is a paid event) from attendees. The amount of information you collect will depend on the type of event, who your targeted attendees are, and the type of experience your event provides.
Online event registration forms are instruments for gathering the necessary information from your attendees. Your event promotions and advertising should link to a landing page on your microsite that contains the form. Optimize the landing page for search engines to increase your chances of showing up for relevant search queries.
Before online event registration, most events utilized bulk mailing to send event information and forms to potential attendees. This often required purchasing lists of people in the target market, printing eye-catching mailers, and postage fees—not to mention the time it took to organize the returned forms.
Using online event registration has several benefits:
Once your event registration form is up and running, it’s time to promote your event. Today, your best bet is to use social media. Business events should be posted on LinkedIn, with hashtags created especially for your event (including topics that professionals may follow or search for). If your event is aimed at consumers or influencers, promote your event on Instagram, Facebook, or TikTok.
Choose your platform based on the demographic you want to target. If you have time, you can always advertise or post about your event across social media platforms.
Local events may benefit from radio, television, and newspaper advertising.
Social media event promotion best practices
Make sure users keep moving toward the submit button by using these best practices for easy event registration.